By Linda Ibbitson Hurd
Special to the Express
At the top of Elm Street in Hanson during the ’60s there was an ice cream place called Brine’s Dairy Queen where what’s now known as Mo’s Place is located.
Martha Brine, who started and owned the ice cream place, grew up with my father and became one of my mother’s best friends. Behind Martha’s house and to one side were hills where the Brine kids and many of us from Elm Street went sledding. In back of the house which looked down on Elm Street, a spacious field, a farm and homes below, proved to be the perfect place where the older boys made a ramp on one side of the hill where our sleds literally sailed through the air as we rode them over the ramp and landed safely on the snow-covered field, gliding to a stop.
On the right side facing the front of the house was another hill, less steep that was in the direction of where Ace Hardware is now. As long as we followed Martha’s rules, we were welcome. Those who did not were sent home.
I can still hear the shouts of happy voices, laughter, squeals delight and sometimes groans or disappointments when someone had to chase their runaway sled or if there was a tumble or a fall. Some of us had coasters that Bob Ibbitson, a cousin of ours who worked for Coca-Cola had, that were actually big metal signs perfect for coasting and so much fun to ride in. A cousin of the Brines’ who was older, got in a wooden milk box one day as we all gathered around to watch. Some of the girls told him not to do it, most of the boys cheered him on. He went down the smaller hill, the box picking up speed and it flipped, giving him a good knock in the head and tossing him out into the snow. Martha came running out, sent us all home and took him in the house. Luckily he was fine. The box was never seen again.
Martha had started a tradition of setting aside a special day each year for all the parents to come sledding with their kids. One year it happened to fall on Valentine’s Day. It was a beautiful, sunny Winter’s Day and my parents seemed exceptionally happy. The four of us kids got up early to make Valentine cards for mom and dad and they in turn gave us ours and some to each other. Mom was very busy that morning and my sister Penny and I were helping her in the kitchen. When it was time to go to Martha’s, dad loaded the sleds in his truck, and we followed in the car.
There was a good turnout of parents and kids. One family brought a toboggan, and the sleds and coasters were plentiful. The mood there that day was magical. Everyone was happy and so carefree. Martha was closed to the public that day and joined in the fun. The family with the toboggan offered everyone a turn in it and the coasters were full of both adults and kids and even one of the dogs.
As sunset approached and a full moon shone, I noticed no one was leaving. Martha turned the lights on in the Dairy Queen and the outside spot lights as well announcing the rest rooms were open for anyone who needed to use them. A group of parents were ushering Martha into the building and more parents were going to their vehicles and bringing things inside. Soon we were all inside. Martha seemed a little flustered. The counter inside and the tables were filled with all kinds of food and there was a very large gift on the counter.
One of the mom’s walked over to Martha and began telling Martha how much all of them appreciated her letting their kids come there every Winter to go sledding and making the annual family time there possible with their kids.
“We have turned the tables on you and we wanted to do something special for you this year,” she said. “We’ve brought food for supper and some good desserts. Happy Valentine’s Day to one of the most generous and loving gals we know. Before we all dig in, please open our gift!”
Martha was overcome as we all applauded and waited expectantly for her to open her gift, which was a money tree that she truly appreciated.
Sworn to serve Whitman
WHITMAN – The ranks of the town’s public safety departments officially increased on Tuesday, Jan. 23 with the swearing-in ceremonies for new firefighter-paramedics Justin Everson and Joseph Lasko as well as new police officers Roger Kineavy and Alyssa Andrews as part of the Select Board’s meeting, in the Town Hall Auditorium.
Fire Chief Timothy Clancy thanked the board and Chair Dr. Carl Kowalski and Town Administrator Mary Beth Carter for the evening before introducing his new personnel who had been hired off the Civil Service list after completing the Massachusetts Firefighting Academy and one-year probationary period with the department.
Everson started Aug. 8 2021. Having grown up in Pembroke, he is now a resident of Abington.
“Justin has proved himself to be a great addition to our department,” Clancy said. “One thing you can say about him – he’s committed to training. You always see him out there working on skills.”
He was Clancy’s first official hire as chief of the department.
Lasko started Nov. 14, 2022. He grew up in Marshfield and also now resides in Abington.
“I believe they’re neighbors,” Clancy said of his new crew members, and like Everson, Clancy described Lasko as an asset to the department.
“We see Joe out always training, reviewing equipment and looking to better himself,” Clancy said. “Most recently, he approached me about becoming a member of the regional technical rescue team.”
Lasko also holds an associate’s degree in fire science.
“Both these firefighters came to our department as an unknown, which is kind of different for our department we usually know the people we’re hiring,” Clancy said. “I can say they have proven themselves to be great additions to our department, the service of our town and a benefit to our community.”
After being administered their oath as firefighters by Town Clerk Dawn Varley, Justin Everson’s mother Elizabeth Dwyer pinned on his new badge and Joseph Lasko’s new badge was pinned on by his mom Karen Lasko.
Police Chief Timothy Hanlon said both had attended the 75th ROC Plymouth Academy.
Alyssa Andrews, a graduate of W-H, lives in Whitman. She holds a bachelor’s degree in criminal justice from Southern New Hampshire University. Before attending the police academy, she worked for the Transportation Security Administration (TSA) at Logan Airport.
Roger Keneavy lives in Whitman with his wife Bryn and their 6-month-old daughter. A graduate of Weymouth High School, he attended Quincy College and Petersburg College in Florida. He is a Marine Corps veteran, who served one tour of duty in Afghanistan and received the distinguished Purple Heart. He had worked for four years as a Plymouth County corrections officer before attending the police academy.
They both began their field training with the Whitman Police Department after graduating last week from the police academy.
After Varley administered their oaths, Andrews’ badge was pinned on by her grandfather, Wayne Andrews, and Keneavy had his badge pinned on by his wife.
Hanson opens TM warrant
HANSON— The Select Board on Tuesday, Jan. 9 opened the warrant for the annual Town Meeting as Town Administrator Lisa Green announced she was sending out a memo to department heads the next day, giving them until Friday, Feb. 9 to submit articles.
Guidelines on how articles will be established, including supporting information necessary and that all articles must be reviewed for accuracy.
Frank Milisi said the Capital Improvement Committee plans a Feb. 26, asking if a placeholder article could be drafted until they can finalize its language.
“We may have some ARPA money that’s available for capital improvements,” Chair Laura FitzGerald-Kemmett sad. “I suspect because we are drawing the line quite early – intentionally so because everybody procrastinates and then it ends up being a real burden on our office – that we will get a number of place-holders, and that’s fine, as long as people vet [articles] and flesh it out and make sure that the get the details to us in time.”
The board also voted to formally agree to a new contract with Town Accountant Eric Kinsherf and to appoint Kerry Glass as local building inspector.
Green said that the board entered into a new contract with Kinsherf in November, who had been hired as an interim to provide accounting services to the town, and “never quite took that away,” she said.
“This, basically, is a formality to appoint Mr. Kinsherf as our town accountant, not our interim accountant.”
His term, which began Dec. 21. 2023 runs through to Nov. 30, 2024.
In Glass’ case, when the board went through its appointments in May 2023, Glass was appointed as an alternate building inspector retroactively from July 1, 2023 through June 30, 2034.
FitzGerald-Kemmett said that was the role Glass had before former Town Inspector Robert Curran left. Glass had then been appointed to the post.
Hanover Building Commissioner Joseph Stack has been serving as the town’s alternate inspector as well, which Town Clerk Elizabeth Sloan had brought to Green’s attention. Sloan has to file the building inspector’s name with the state, as well as that of the alternate.
“What we’re doing here tonight is correcting that we don’t have two assistant local building inspectors,” Green said. Glass will be the local building inspector and Stack will continue to serve as Hanson’s building commissioner until Glass obtains his proper certification.
Glass is already licensed by the Division of Occupational Licensing and the Board of Building Regulation Standards said Green, who described the Stack’s main duty in Hanson as mainly to sign occupancy permits and Glass is a licensed building inspector with a updated license and can perform inspections, providing Stack with a verbal indication of whether or not permits should be signed. But Glass still must take more exams to have the title.
FitzGerald-Kemmett said the board would like a timeline for when that might be accomplished. There is also no charge for Stack’s signing of the permits.
Partial building collapse probed
WHITMAN — Chief Timothy Clancy reports that the Whitman Fire Department responded to a partial collapse in a vacant building on South Avenue on Wednesday Jan. 10.
A 911 call reported a collapse at a one-story building at 356 South Ave. at 9:32 a.m., according to Clancy. Upon arrival, firefighters found that a portion of the front wall had fallen over. No injuries were reported. That portion of the building is vacant and unoccupied. It is attached to a two-story building, which was not damaged.
Firefighters quickly secured the building. National Grid and the building inspector were notified. Crews cleared the scene at 10:13 a.m. Traffic was not affected. The cause of the collapse remains under investigation.
Hanson’s newest Eagle Scout
Hanson Scout Jack Rasa become an Eagle Scout, taking part in his Eagle Court of Honor along with seven other Scouts, Saturday, Jan. 6 in Hanover. To attain that rank, 14 merit badges are required, as well as a minimum of seven others, totaling 21, before the age of 18, and they must complete an Eagle project. Jack has 60 merit badges. Above, he lights candles represent the Spirit of Scouting during the ceremony. His parents Pam, left, and Rose Rasa, applaud after his Eagle rank becomes official. See more photos, page 6.
Photos by Carol Livingstone
Rasa Eagle Court of Honor is Saturday
HANSON – All the work is about to pay off for Hanson Scout Jack Rasa. On Saturday, Jan. 6, he will reach a goal he has dreamed of, planned for and worked toward since he was 10. He will officially become an Eagle Scout, taking part in his Eagle Court of Honor, along with seven other Scouts at 5 p.m. in Hanover Center School.
It’s an honor that only between 4 and 6 percent of Scouts reach the rank of Eagle Scout. Rasa is unique even among that number, in the 60 merit badges he has earned – earning him the higher distinction of Palms for that achievement.
There are 14 merit badges that are required – as well as a minimum of seven others, totaling 21 – for a Scout to obtain before 18, in addition to an Eagle project, to attain that rank. Jack has 60 merit badges. There are many levels of leadership roles and other requirements (camping nights, knife handling, fire safety, etc…to achieve during one’s Boy Scout years, too. Only .04 percent of Scouts achieve the rank.
Jack has also attended 16 different summer camps, averaging three per summer from Maine to New Hampshire, Connecticut, Vermont and Rhode Island as well as New Mexico.
Still, he remains, the humble, reticent person who does it all because he simply loves Scouting.
“It went well,” he said. “It all got completed. … A lot of the people at the American Legion [Post 226] came to help me with getting the flagpole back up.”
The Legion became enthusiastic participants in the project, in which Scouts must prove their leadership skills by doing the planning and supervision on their projects.
“We didn’t expect it,” Pam Rasa said. “We just thought we were going to go in and help do the façade kind of stuff out front. It turned into a much bigger project.”
“I like the fact that Jack saw the needs at the American Legion in Hanson – the hall needed a lot of TLC so I like that he got involved.” said Troop 38 Scoutmaster Gary Martin, who had conducted an Eagle Court of Honor for seven Scouts on Saturday, Dec. 30. “The great thing with his project, is that once he started getting involved and reaching out for help, people did start to offer lots of assistance for him, including the troop.”
Noting that leadership skills, including supervision of the project is a key part of how an Eagle Scout project is evaluated, Martin said the troop came together to help do the work of replacing a ramp at the storage shed and repainting the flagpole.
“They have to show a benefit and they have to lead the project start-to-finish – planning, scoping and then following up, making sure that the benefactor is happy with the work,” Martin said.
The Hanson Fire Department became involved as volunteers one weekend as they provided the help needed to remove the flagpole for repainting.
“That’s what’s great about Eagle projects,” said Martin Troop 38 of Troop 38 in the Cranberry Harbors District of the Mayflower Council in the Boy Scouts of America. “The boys are looking around for ways to be of service in the community.”
Martin said the number of projects demonstrates “a lot of good leadership opportunities” are out there.
“I think that’s one of the best things about Scouting, because Scouting is boy-led,” he said. “Scoutmasters are there to guide them and keep them safe, make suggestions, but the boys do the planning and lead their projects.”
Martin did admit that it can sometimes seem daunting for Scouts to come up with a worthy Eagle project, but noted there are lots of organizations in towns that could use a hand.
“The American Legions in Hanover and Hanson have been two of our benefactors,” he said. “Of course, Scouting is very patriotic, and we really celebrate the veterans and what they’ve done for us – and then there’s lots of conservation organizations in town. On the South Shore, there’s the Wildlands Trust and in Hanover, there’s an open space committee and the Cardinal Cushing Center and the big churches. That’s usually the big focus. Lots of trail work and things like that.”
The veterans are just as pleased with Rasa’s work.
“Jack did a good job,” George said Tuesday morning. “He’s a good kid.”
George said Rasa got credit for the new sign and gutters, too. They were part of his project outline, but George didn’t want liability problems for Scouts climbing ladders to work on the gutters, and his daughter’s sign company could produce a new one, instead of trying to recreate the old one.
Rasa is also being credited for the Roof repair, George said.
“It just turned into a great project,” Mrs. Rasa said. “I think he was able to influence the adults that go there to kind of care more about their Legion – and I think David George was a huge plus.”
George, who also serves on the Hanson Select Board, is an Army veteran and Post Vice, stepped in to help.
“He thanked us so much,” Pam Rasa said of George. “Jack got the fence replaced, did the flagpole and then the sign [which] Jack and his friend were going to repaint … David George’s daughter owns a sign company, so they put a new sign up.”
Jack’s project also involved clearing around a back fence, replacing a ramp to a storage shed and having the gutters cleaned, but George, concerned that someone might get hurt in the gutter project, hired a professional who worked with Rasa so he would be able to get the credit for that part of his project.
“I don’t think it’s a good idea for anyone to be on a ladder or on the roof, as that is a huge liability,” George said at the time. “Jack will be receiving credit for all his projects.”
His Eagle Board of review was held on Dec. 17, which approved Rasa’s Eagle rank. He has another review to undergo with 12 Scout leaders from around his Council who will question him about the project experience and make sure he followed all the guidelines before his court of honor, Pam Rasa said Friday, Dec. 29.
Jack is equally driven in his education and career goals, planning to enter the Coast Guard after graduating from Bristol County Agricultural High School in Dighton and then to pursue a career in environmental policing.
Among the things that made Bristol Aggie a good fit was that Mass. Environmental Police work with the Natural Resource Management major to protect endangered turtles in Massachusetts and use the school as a go-to for confiscated reptiles.
Jack also hopes to attend Mass. Maritime Academy to major in environmental management.
A sweet DECA fundraiser
When your high school business club – in this case, the Whitman-Hanson Regional High School DECA team – is preparing for their competition year and want to also give back to the community while learning about media relations, what is the best way to go about it?
Whitman Hanson brought the Toll House Cookie back to Whitman this week for a schoolwide fundraiser to support the Muscular Dystrophy Association (MDA). The MDA fundraiser is part of a national initiative organized by DECA, the high school’s business club.
“Whitman-Hanson has always studied in history class, [that] Toll House cookies were discovered in Whitman,” said DECA member Maren Bowman. “It was made in Whitman, the company started in Whitman, so our school decided to make cookies. Mr. Desantes had a really good idea – he’s a really smart guy.”
That idea was to make the cookies and sell them at the school store during lunch blocs.
It’s a big mouthful to bite off – and all the better when it’s flavored by a local institution, the Toll House Cookie. But, as they say, experience is the best teacher, so the students got to work. And the result not only raised $250 in the one lunch hour for the MDA, it provided valuable experience in researching, organizing, manufacturing – OK, baking – marketing and sales.
MDA is the DECA partner charity, Desantes explained.
“They create incentives for us to raise money for the nonprofit. If we raise the most money in Massachusetts, we earn a spot to attend the national conference to participate in the learning sessions,” he said. “There are many adults in the building who like to support our fundraising efforts knowing that the proceeds are going to MDA.
“We decided this would be a good idea, because then we could get more students into the store, because all kids want to do is eat some good treats,” Bowman said with a laugh.
It was on.
Cookies were baked by about 18 students in the retail merchandising class, which Desantes runs, according to Bowman. Students largely did the baking at their homes, cranking out about 12 dozen cookies.
As she spoke on Tuesday, Dec. 19, she said the baking team were still making more.
Last week, Whitman-Hanson business students baked and sold Toll House chocolate chip cookies, which were invented nearly 100 years ago in Whitman, at the DEN – the high school’s student-run retail store. “With the rich tradition of the cookie in our hometown, the students created the event to bring awareness to the famous cookie during our busiest time of year,” W-H Business Teacher and DECA Advisor Thomas Desantes said.
A junior now, Bowman had a marketing class with Desantes in her freshman year.
“He’s such a good teacher, I decided to get involved in DECA during my junior year,” she said. “He always saw hope in me. He always encouraged me to take other classes – I took visual merchandising. I actually worked at the school store when I was a sophomore and it was really [a] good way to understand how to start a business, how to advertise things. The school store was just a very good example.”
They also learned how to think on their feet a bit, as the Monday, Dec. 18 storm knocked out power at some students’ homes and baking duties was transferred to the school’s culinary room.
When they did come out of the oven, the iconic cookies were packaged – two cookies each – to be given with a $30 or more purchase of Den merchandise or students were able to buy three cookies for a $5 donation during the lunch block on Wednesday, Dec. 20.
“We think we’re going to clear our cookies during the lunch blocs,” Bowman said when asked if preorders were taken.
DECA is an organization for students in high schools and colleges around the globe who want to learn business, management, entrepreneurship, finance, hospitality and marketing.
While Bowman said she is not aware to specific future projects this year, she said DECA has done senior gift baskets for parents to purchase through The Den.
“Desantes always has good ideas,” she said and it’s rubbed off. The gift baskets had been Bowman’s idea when she worked at the school store.
“Seventeen Whitman-Hanson students will be traveling to the Massachusetts DECA State Competition in the spring to present our donation to MDA leadership in hopes of earning a spot to attend the national DECA competition in April,” Desantes stated. “The DECA fundraiser is also a collaboration with the Retail Merchandising class, which is responsible for operating The Den.”
The project will also be a presentation in competition at DECA with Bowman in charge of presenting to the judges in March.
“This is a special category unlike the role plays where students can present on a project they worked on at School,” Desantes said. “This is for the category Project Management Sales Project. I chose the students based on their performance in role plays at the District competition (but they did not qualify to compete in State role plays). The concept is to create a project to increase sales at the school-based enterprise which for us is The Den. There are usually about 20 groups who compete in this category.
That presentation will include how well the cookie project did in actual operation, specifically how the students sold them, how the creative process worked and two other students will join her at states. Data will include how many cookies they sold, how many customers came into the store, including other requirements listed in a 21-page competition guide.
What will they call their project? We’ll have to stay tuned.
“We actually have been thinking about that for the past week,” Bowman said. “Today, we took pictures as a good example of advertising the cookies.”
The Express was invited to cover the initiative to demonstrate to the community the creative ideas our students are executing this year, and provide insight on how business seeks media coverage. Desantes also offered photo opportunities of the cookies being sold or even prepared in the school culinary arts center as media experience for photography students.
The best gift for Christmas
By Linda Ibbitson Hurd
Special to the Express
In May 1972, when my brother, Dave, graduated from high school he set out to travel across the country on his motorcycle, a Triumph 650 Tiger. He and a friend had planned the trip together. Four days into the trip the friend decided he rather go to California and left. Dave continued on, sticking to his itinerary to see the places he had dreamed about.
A few weeks later when he made it to Glacier National Park in Montana, he was feeling lonely. He found an Animal shelter in a town called Missoula to see about getting a dog. In a row of cages, the last cage being the death cage, sat a little black dog a Dachshund-Pomeranian mix. Dave took him.
He was told to take caution as the dog may jump off the bike. He went into an athletic shop nearby and got a knapsack. He put the dog in it and drove slowly around a field to see if the dog would stay in it. He jumped out twice but then stayed in it.
Dave called him Dog. When he got back out on the highway, Dog jumped out and ran across all four lanes. Dave watched helplessly as vehicles veered to miss the dog in the heavy traffic. Dog looked across the highway at Dave as if to say, “Aren’t you coming?” and then crossed it again as Dave’s heart sank, thinking he would never make it back but he did. He picked him up, put him in the knapsack and told him he was naming him Lucky.
Dave’s birthday is in August and our mom was hoping he would be home by then. Our youngest sister was born on his birthday when he was three and we always celebrated the two birthdays together.
When he didn’t make it home for the birthdays we were all disappointed, it just wasn’t the same without him and I know it bothered mom. One day at the end of Summer when you could feel fall in the air, I was helping mom move some things in her room and a framed picture of my brother fell off her cedar chest onto the floor. There was no reason for it to fall and she was alarmed feeling like something had happened to Dave. Within the hour the phone ran and it was him. He said he had a feeling that he should call home, and mom was glad to hear his voice. He told her he was low on money and was working for a Czechoslovakian family on their farm picking fruit so he could make enough money to get home.
September passed into October and, after Dave drove through the Painted Desert, his bike wasn’t running well and got worse. He pulled into Albuquerque and found a motorcycle shop where the owner told him the main bearing was gone on the bike and he’d have to send away for the part. Dave found lodgings in a basement room of a condemned building where a group of Chicano men lived and he found work as an assistant cook and dish washer at a local restaurant.
The owner of the bike shop kept offering him money for his bike and told Dave the part hadn’t come in. It was now November. Our dad wanted to fly Dave home and he refused to leave without the bike. Dad called Spooner’s Bike Shop in Hanover, Mr. Spooner called Triumph and they in turn contacted the owner of the bike shop who had Dave’s bike and put pressure on him to fix it and return it to Dave so he could come home.
When Dave left there, it was December and he wanted to be home for Christmas. A pleasure trip was turning into a survival trip as he drove through a torrential rainstorm in one state, a hurricane in another and then snow 12 inches deep and more. He had to make it with what money he had left, saving it for gas.
He drove without stopping and thanks to some insulated coveralls our parents sent him, he and Lucky survived one 30-degree night after he’d been driving well over 24 hours. The ground was too frozen to pitch a tent and he put all his clothes in the knapsack to keep Lucky warm while he held him and slept on the ground.
The week before Christmas, we had a blizzard in Massachusetts, and we were all glued to the news. We hadn’t heard from Dave for two weeks. We knew from the news the weather and temperatures were not in Dave’s favor. All we could do was pray.
After the blizzard was over, I went to my parent’s to see if there was any news. All of us were there, both the radio and tv were on so we could hear the news and weather. It was late afternoon, and it was getting dark. Suddenly there was the familiar sound of a motorcycle. We all held our breath; did we dare hope it was him? We all ran to the window to look in the driveway. A bike, but no Dave. Then we heard the kitchen door open and when we got there in he came with a knapsack on his back and a little black dog peeking out. There was relief, happy tears and lots of hugs, the most beautiful sight to see and the best Christmas gift we could have gotten.
A small miracle in Christmas moonlight
By Linda Ibbitson Hurd
Special to the Express
Every year when it was time to get a Christmas tree my siblings and I would follow our dad across the field through the snow in back of our house and into the woods on my grandfather’s land to find that one special tree. It was always a pine tree and we all had to agree which one it would be. Dad would cut it down and we’d follow him home.
When the four of us were grown with families of our own, we continued to follow this tradition.
One summer in the ’80s there had been a drought and there were very few trees to pick from. My kids and husband Dave and I were disappointed but made the best of the situation. We decided to go to Nessralla’s Farm stand near our house to pick out a tree.
There was a beautiful full moon that night and the Farm stand was busy with people picking out wreaths and trees in a very festive atmosphere. Everyone seemed to be smiling and calling out greetings to friends and neighbors who were there. Our kids were in their teens by then and found the perfect tree and we brought it home.
As Dave and my son Brian were bringing in the tree, my daughter Heidi and I carried the box of decorations up from the cellar. Once the tree was up and Brian was putting the lights on it, I reached into the box of decorations to pull out the angel we always put on the top of the tree and noticed my wedding band was not on my hand. My heart sank and I began looking for it, thinking I may have put on my dresser.
I looked all over the dresser top and in my jewelry box, all over the room, all over the house and then all over the yard and in our truck. I looked in all my pockets and coat pockets and could not find it.
Dave and I went back up to the farmstand to see if anyone had found it and we looked all over the grounds. The Nessrallas told us if anyone found it, they would call us. We thanked them and left.
When we got home, I turned on the big outside light that shone on the backyard and Dave, the kids and I looked and looked for my ring. The dusting of snow on the ground made it harder to look and we finally went back into the house. They were very comforting to me and tried to get me to relax saying maybe it would turn up in the morning.
I sat for a while watching the kids decorate the tree and I just had to go back out and look again. I said a prayer and walked across the driveway, even moved the truck to see if it might be underneath and checked all inside it once more. I walked out into the backyard again and finally decided to go back into the house.
As I put my foot on the flagstone for what seemed like the 100th time to step into the back door something caught my eye. Some of the snow had melted on the stone making a v shape and something was shining. When I stepped closer to look down, there was my wedding ring shining in the moonlight.
Shop has generational appeal
WHITMAN – The town center has been gifted with another retail business – just in time to help shoppers find a gift for the particular people on their lists.
Mimi’s Closet Boutique – co-owned by Michele Allen, who lives on a nearby street, and her daughters Julie Taylor, 30, and Nicole Walls, 26, – opened at 83 South Ave., off Day Street in September, just in time to take off in time for the holiday shopping season.
Allen said the shop’s name is a loving nod to her own mother in-law, who loved clothing and accessories.
“She would have loved this store,” Allen said.
Part of their marketing strategy has been to direct customers to the door – as the store’s entrance is off Day Street, as they were searching for it on the South Avenue side.
“I have had a couple of in-home businesses, Town Pride Candles is one of them, I started that about eight years ago, and Two Sisters Design,” Allen said. “The person who was in this [space] before me was a photographer and she contacted me and said she had to give up the lease and did I want her space.”
Traveling in New Hampshire at the time, Allen asked her daughters to look at the space and see if they liked it.
“We really didn’t have an idea of what we wanted to do,” she said on Saturday, Dec. 2, a morning when Taylor and Walls were off. “So we did this, beginning in September.
The shop offers a lot of selection in a small space, and that is by design.
“It’s been great,” said Allen, whose day job is as an executive assistant at Voya Financial as well as a recording secretary for the Select Board. “It’s all new.”
While there have been a couple people stopping by on the assumption that Mimi’s Closet is a consignment shop, Allen stressed it is a boutique which they stock through a couple of wholesale vendors from which each of the three do their own buying.
And variety is their stock in trade.
“We have all generations doing the buying, so we attract all age groups,” Allen said. “We don’t show each other what we’re buying, we just all buy.”
Sizes range from extra small to 3X and designs that appeal to all ages.
The selection of plus sizes alone has motivated a lot of positive reviews both in the store and online, as well. In fact, the first thing Allen always asks new customers is, ‘How did you hear about us?’”
Most, it turns out, have heard about the shop from Facebook.
“A lot of them have said, ‘I came in because I heard about your plus sizes,’” she said.
Another “plus” is the price range.
“We try to keep everything $35 and under,” she said. “Our average price is $22 and we have a lot of things that are $17. Our rent is reasonable, so we can keep our prices low.”
The store also places items on hold from customers online, who either pay by Venmo or when they pick up.
“If people can’t get in during our working hours – between the three of us, we do four-hour shifts – my daughters both have kids, I work from home, so we post a lot of pictures of things we can hold.”
Taylor Swift’s line being extremely popular, when Allen posted that the brand’s slippers were back a few days ago, she said “The door kept opening.”
As Allen spoke a woman and her teenage daughter came in the store to browse.
“You should see on half days how many teenage girls are in here,” she said. “Then they’ve come in with their moms. … We’re grateful for the community support. It’s just been amazing.”
The owners hold shopping events quite often, including a “Sip and Shop” on Thursday, Nov. 30 that attracted about 40 to 50 people, during which tables were stacked with merchandise for customers to shop, including holiday sweatshirts and slippers which are part of the Taylor Swift brand.
“It kind of cleared us out a little bit,” Allen said.
The next event is a Mimosa Sunday from 10 a.m. To 2 p.m., on Dec. 17 and have decided to have a guest vendor at shopping events from now on.
Another new promotion gives customers a scratch-off for percents off or free items. if they’re shopping within five days of their birthday.
“It’s really been fun,” Allen said.
The shop has held four fundraising shopping events for local football and cheer teams.
“We like to give back to people who support us,” she said. “They get cash back for their teams and brought people in to introduce us to the community. We’ve met so many nice people.”
A lot of those people have already become repeat customers.
(Editor’s note: This updates a version of the story with an incorrect address. The boutique is at 83 South Ave.)
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