WHITMAN – If fashion is cyclical – and why else would someone have once said, “Everything old is new again?” – then a good place to catch it as it goes by again would be 560 Washington St. in Whitman.
Business partners Gina Palaza and one of her four her daughters, Isabella Palaza, 20, have opened Pretty Baby consignment shop at the address next door to Restoration Coffee – in the space which once housed the Fashion Fun Pop boutique.
“My daughter and I kind of came up with the idea of opening a consignment shop – we weren’t even quite ready yet, but this space became available,” Palaza said as she opened the shop for the day on Sunday, Feb. 2. “We saw the ‘For Rent’ sign go up in the window, came and looked at it, and we just had to jump on it. It’s such a great space.”
Gina said they named Pretty Baby partly after Lana Del Rey’s lyrics, but also because it captures the timeless, feminine feel of the store.
“It’s a name that reflects our love for vintage fashion and the special bond between me and my four daughters,” she said.
Another saying has it that in choosing real estate, there are three things to consider – “Location, location, location.” And this space, which the women have named “Pretty Baby,” is a great location.
“We’re located next door to the coffee shop, the two new restaurants that just opened, so we just thought it was a really good opportunity, and the space is beautiful,” she said.
All they needed to do was to put their own stamp on it. “Opening a store this time of year – right after Christmas – it’s a little risky, but I know in time, with a little nicer weather and more foot traffic, I think we’ll do well,” Palaza said.
The white walls have been painted a rich red, and handmade accessories here and there for sale to spice up a real find and put one’s own accent on an outfit are complemented on the walls with artwork from local creators and also some other gift items.
The store has already had customers bring in items to sell on consignment.
“We’re not too fussy about brands, as long as it’s really good quality, almost-like-new condition, we’ll accept it,” Palaza said. “Right now, we have so much, we’ve stopped taking product, but some people donate and some people consign with us.”
There are some pieces that come in with price tags still on them.
Admit it, we all have some of those in our closets that we either weren’t quite sure of, or we were sure we could wear after we lost a pound or two…
Palaza also worked at Anthropoligie for eight years, so friends and coworkers also consign with her.
“I jus think it’s nice to have the opportunity to purchase higher-quality items,” she said, noting that some jeans on her racks originally sold for $250, now going for 60 percent less. “We try to sell items for 50 percent off, but I also consider where we are and [that] $125 for a pair of used jeans is still high.”
They take that into account, sometimes dropping a price a bit more.
“Everything is negotiable,” Palaza said. “We’ll work with them.”
The store’s inventory is mostly new or more recently owned pieces, but there are some vintage items, and try to keep a size range from XS to XL. The shop also offers styling services.